The marketing concept for this successful chain of women’s shoes and accessories is to present the merchandise as part of a well-ordered dressing room. The ability to economically and efficiently produce a consistent design led us to develop details that permit large sections of each store to be fabricated off-site, shipped and assembled without relying only on local suppliers and allowing the production to proceed outside the normal building sequence. The vaulted wood ceiling, a signature of the chain, is an example of such a detail. It is made of pre-finished plywood panels bent into gentle curves on-site, with cables and turn buckles where it rests on steel seat channels.


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